Sharon Eastwood,Anne-Lise Riis Jensen,Anna Jordon's Business Management for the Equine Industry PDF

By Sharon Eastwood,Anne-Lise Riis Jensen,Anna Jordon

Written by means of a group of specialists who mix glossy company wisdom with a long time of direct event of operating within the equine undefined, this ebook bridges the space among glossy enterprise conception and equine company perform. After offering overviews of the equestrian and the livery area as a close instance, half I (Assessing a company) units out how you can entry the company surroundings, externally, competitively and with reference to its inner resources.

Part 2 (Management) is going directly to care for source administration and the way to move approximately strategic making plans and advertising, concluding with an total marketing strategy. half three units out a sequence of case histories to demonstrate the rules as mentioned partly 1 and 2.

No different ebook applies a really sleek company method of equine enterprise.

The Authors

Sharon Eastwood, Anne-Lise Riis Jensen and Anna Jordon interact at darkish Horse Consultancy, a workforce of equine enterprise specialists supplying a variety of recommendation and prone to the industry.

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