A Handbook of Persuasive Tactics: A Practical Language Guide - download pdf or read online

By Joan Mulholland

most folk need to converse with colleagues each day and convince them to appreciate their critiques or to just accept their perspectives. This instruction manual is meant for someone who's drawn to such goal-oriented language. It extracts three hundred persuasive strategies from study findings in conversation, linguistics, pragmatics and similar fields, and provides them in a transparent, concise and constant demeanour. Such strategies as analogy, argument presentation, humour and metaphor are incorporated. every one tactic is gifted on a separate web page with an research of its persuasive worth. indexes - one by way of persuasive want and the opposite via tactic - let readers complete flexibility to exploit the guide of their personal manner. This paintings may be of curiosity in classes which take care of the administration of interplay, pragmatics, discourse research and communications.

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